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30 social media post ideas for your type of business.

30 post ideas, sorted by theme.

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  • 30 ideas for 4 types of business
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Post ideas

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Classes
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30 post ideas for classes and studios

Five themes, six ideas each. At two or three posts a week, that's months of posts.

Behind the scenes

  • Set up the room before class: a 10-second video of mats, props and the music going on.
  • Share the playlist for this week's evening class.
  • Introduce one teacher or coach with three things students don't know about them.
  • A day in the studio from the first class to locking up, in five photos.
  • What's in your bag when you teach: the things you never forget.
  • The studio before it opened and today: a then-and-now photo of the room.

Tips

  • One pose or exercise people often do slightly wrong, and how to get it right.
  • Three moves to do at a desk between meetings.
  • How to choose your first class if you're new.
  • What to bring to your first class.
  • A five-minute warm-up before a run or a game.
  • A two-minute breathing exercise you teach at the end of class.

Offers and news

  • Next month's timetable as one clear image.
  • A new class or teacher, with the first date and how to book.
  • Places left in this weekend's workshop, with the booking link.
  • Your pass prices in one post: which pass suits whom.
  • A bring-a-friend class: when it is and how to book two places.
  • A short reminder that classes can be booked and paid online, with the link.

Your clients' questions

  • “Can I come if I've never done this before?” Answer it in one post.
  • “Which class should I start with?” A simple guide to your timetable.
  • “What if I can't touch my toes?” Or the usual worry in your sport.
  • “How early should I arrive?” And what happens in the first five minutes.
  • “How does the pass work?” Sessions, validity and booking with it.
  • “Can I cancel?” Your cancellation rule in one friendly sentence.

Seasonal

  • September: back to routine, with the new term's timetable.
  • January: a calm, realistic post about starting the year, with your beginners' course.
  • Before summer: outdoor or early-morning classes, if you run them.
  • December: your opening times over the holidays and the last class of the year.
  • Your studio's birthday: a thank-you post and a photo from the first year.
  • Spring: a new workshop or course, announced with its dates.

Fill in the parts in [brackets] and change anything that doesn’t fit your business.

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How to use these ideas

  1. Pick one theme a week

    Rotate the five themes, so your feed mixes news, tips and a look behind the scenes.

  2. Use your own photos

    A real photo from your week beats a perfect stock image. Phone photos are fine.

  3. End with one next step

    Finish every post with one thing to do: book, reply or save it. Keep your booking link in your bio.

Questions

How often should a small business post?

Choose a pace you can keep, such as two or three posts a week. Regular, real posts work better than a burst of posts followed by silence.

What should I post when nothing new is happening?

Answer a question clients ask you, show a moment from your week or share one tip. The themes on this page are made for those weeks.

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