BASE
For a website, products, bookings and customer records.
€14.90
+ VAT / month
BASE includes:
- Unlimited AI chat (fair use)
- Up to 15 website pages
- Bookings, purchases, digital products and client records
- 10 AI-generated images/month
Bespire vs Fresha
Fresha is salon software with a big marketplace. Bespire is your own website, with booking, passes and payments built in.
Your own website with booking and passes, built by Bes.
Free to tryNo credit card required
- A website in every plan
- Import clients and passes from Excel
Drafting your services page…
At a glance
Where do clients book?
- Bespire
- On your own website
- Fresha
- Marketplace and links
Checked 30 Oct 2026
Which one fits you?
Fresha is a good fit if…
- You want to be listed on a large marketplace for beauty, wellness and fitness businesses
- You need a full salon suite with point of sale, stock, product sales, forms and loyalty
- You'd like an AI Concierge to answer calls and messages, as a paid add-on
Bespire is a good fit if…
- You want your website built by Bes and included in your plan, with booking, passes and payments
- You sell classes, workshops, passes or digital products as well as appointments
- You want Bes to draft your posts and emails for you to approve (PRO and MAX)
Side by side
Checked on Fresha's own website and its App Store listings on 30 Oct 2026. Prices and features change and differ by country, so check their site for the latest. Small numbers point to the sources below.
| Bespire | Fresha | |
|---|---|---|
| Your own website | Built by Bes from a conversation or your current site, on your own domain | Smart Website add-on with your own domain, $15.95 a month on its US pricing page1, 6 |
| Online booking | Appointments, classes and workshops, in every plan | 24/7 through the marketplace, direct links, Google, Facebook and Instagram3 |
| Group classes with places | Classes and workshops with a set number of places | Group appointments; online group bookings for up to 6 people7 |
| Passes and packages | Passes with counted sessions and expiry, plus bundles | Memberships and packages, kept in each client's wallet3 |
| Card payment at booking | Card payment at checkout; payment provider charges are separate | Deposits and upfront payments at booking3 |
| Marketplace listing | Clients book on your own website | Yes, a marketplace for beauty, wellness and fitness, live in Budapest too5, 10 |
| Fees on marketplace bookings | Not applicable, as there's no marketplace | A one-time 20% on new marketplace clients ($6 minimum on its US page); none on returning clients1, 2 |
| Email reminders | Automatic email before every booking | Automated email and app notifications, free1 |
| SMS reminders | Not included; reminders go by email | Yes; 100 free texts a month, then $0.02 each on its US page1 |
| Marketing email and social posts | Bes drafts emails and posts for you to approve (PRO and MAX) | Email campaigns with templates and client groups, 50 free a month on its US page; social posting not stated1, 3 |
| AI help | Bes drafts pages and offers; you review and approve | AI Concierge add-on for calls and messages, from $29.95 per location a month (US)4 |
| Team members | No per-seat charge: up to 15 on BASE, 50 on PRO, unlimited on MAX | Team plan: $14.95 per team member a month on its US page; own login for each person1, 3 |
| Hungarian interface | Yes, plus English and German | Client app in Hungarian; business app listed in English only8, 9 |
| Starting price | €14.90 + VAT a month | $19.95 a month for one person, on its US pricing page1 |
Sources, checked on October 30, 2026: 1 Fresha pricing (US prices) (opens in a new tab) · 2 Fresha help: new-client fees (opens in a new tab) · 3 Fresha features (opens in a new tab) · 4 Fresha AI Concierge (opens in a new tab) · 5 Fresha marketplace (opens in a new tab) · 6 Fresha help: Smart Website (opens in a new tab) · 7 Fresha help: group appointments (opens in a new tab) · 8 Fresha for business on the App Store (opens in a new tab) · 9 Fresha for customers on the App Store (opens in a new tab) · 10 Fresha marketplace: Budapest (opens in a new tab)
What you pay
With Fresha
- Independent: $19.95 a month for one person; Team: $14.95 per team member a month (US prices)
- A one-time 20% fee on new clients from the marketplace, at least $6 on the US page; none on returning clients
- Payment fees, for example 2.79% + $0.20 per online payment in the US
- Add-ons such as Smart Website at $15.95 a month and AI Concierge from $29.95 per location a month (US)
With Bespire
- BASE: €14.90 + VAT a month
- PRO: €39.90 + VAT a month
- MAX: €89.90 + VAT a month
- Payment provider charges and domain registration are separate
Fresha shows prices for your region; on 30 Oct 2026 we could only see its US prices, which exclude local sales taxes. Bespire: annual billing gives you 12 months for the price of 10, and you can try it free without a credit card.
Moving to Bespire
Start from your site or a chat with Bes
Give Bes your website address and it reads up to 50 pages, or simply tell it what you offer. Either way, Bes drafts your site with booking, passes and payments.
Bring your clients and passes
Import clients from Excel, including passes with their remaining sessions and expiry dates.
Share your new booking link
Publish the site on your own domain, then put your booking link in your Instagram bio, your Google Business Profile and your messages to clients.
Keep going
Questions
Is Bespire a marketplace like Fresha?
No. Bespire has no marketplace. Clients book on your own website, from the link in your bio, a message or a post, so new clients come through your own site and marketing.
Can I sell retail products in Bespire?
What reminders does Bespire send?
Can I move my clients from Fresha?
Yes. Import your clients into Bespire from an Excel file, including passes with their remaining sessions and expiry dates. Ask Fresha whether and how you can export your client list.
Does Bespire charge per team member?
Can I use my own domain?
Pricing
Three plans. Choose the tools and capacity that fit your business.
12 months for the price of 10
PRO
For businesses adding email and social marketing.
€39.90
+ VAT / month
Everything in BASE, plus:
- Unlimited AI chat (fair use)
- Up to 2 own domains
- Marketing email and social content
- Up to 50 website pages
MAX
For businesses managing ads and needing larger content allowances.
€89.90
+ VAT / month
Everything in PRO, plus:
- Unlimited AI chat (fair use)
- Manage Meta and Google Ads campaigns
- Up to 100 website pages
- 150 AI images and 120 social posts/month
Included with every plan
- Team members with no per-seat charge
- Unlimited bookings, clients and locations
- Your plan’s AI features · fair use, no token or credit charges
be ready for what’s next.
Bring your business into one place with Bespire. Try it for free, no credit card required.
Try Bespire for free