TVTH • Communications playbook
A practical guide for TVTH members to run Facebook and Google Business Profile in a credible, legally compliant way that leverages the brand. Bespire stands by you so you can actually do it with 2–4 hours a week.
Based on the official material of the TSMT® Model team. As a TVTH member you are entitled to use the TSMT® and LongiKid® brand names and logos.
Golden rules
These rules run through the entire playbook. If you just remember these, you already own 80% of credibility.
TSMT® and LongiKid® are trademark-protected. As a TVTH member — with your membership fee — you may use the name, the logo and the brand value. Nationally known brand with wide central reach, which you can leverage for your own practice.
TSMT® and LongiKid® — always with ®.
On images and infographics use only the official TSMT® and LongiKid® logo. The new LongiKid® logo will be rolled out in the summer of 2026 — by late autumn 2026 everything will be swapped, and you will be asked to update too. You may freely use your own logo alongside the official ones.
Own logo freely, TSMT®/LongiKid® only the official version.
Bespire
Bespire helps you build a consistent, professional online presence so your credibility and brand value are preserved across every surface.
Download official logoSensitive topic
A very sensitive topic — but with clear frames you can post confidently. The worst that can happen: you're asked to modify. So go for it!
The exercises shown in the video serve exclusively illustrative and educational purposes and do not replace individual examination or professional advice. The legal representatives of the children shown in the recording have given prior written consent to the recording of their image and voice and to publishing the video for communication purposes. Copying and further use of the recording without permission is prohibited.
You can freely show a balance-board or big-ball exercise — respecting the restrictions above, always with proper explanation.
Only without personal data and with wording from which the subject cannot be inferred. Don't state the exact date and avoid narrow symptom clusters — in a small community the child can still be recognised.
If you get a critical comment and it does NOT come from a TVTH therapist or TSMT® trainer, handle it yourself. If per the above guidelines the video turned out debatable, you can flag it to the central team at szakmai.vezeto@tsmtmodell.hu.
Bespire
Bespire helps you keep child protection and legal guidelines in mind, so your content can be created safely and appropriately.
The guide is for TSMT® therapists who want a credible, trust-building, legally compliant presence. The goal isn't to be perfect on day one — it's to start.
Facebook → Menu → Pages → Create new page. Name = your name + TSMT® + location. Everything else goes into the description.
What you do • who you help • how to book. A good example:
TSMT® therapist
Infant and child development
Assessment • Therapy • Parent consultation
📍 Budapest XVII.
Education
What is TSMT®? What is it good for? When should you get assessed?
Trust-building
Gym, your own work, parent testimonials (very effective).
Community
Events, workshops, talks.
Service
Assessment, applying, appointments.
Personal profile and professional activity are two different things. On a professional page:
Facebook → Menu → Pages → Create new page. Name = your name + TSMT® + location. Concrete suggestions and names to avoid are in the «Page name» block above.
Always good quality. Preferably smiling, natural, light background, professional attire.
In 3 seconds it tells: what you do, who you help, how to book. Concrete example in the «Cover photo» block above.
Keep it short. Be creative — this is where you show your own voice; you can even use common questions. Make it personal, not generic.
Avoid (AI-generated, generic):
I'm a TSMT® therapist. I support the motor, attention and neurological development of young children. My goal is that families get help and professional support on time.
Much better (personal, with a question):
«Why isn't he talking yet? The other kids are already running, why isn't he?» I help parents with questions like these.
Always fill them in, otherwise people can't find you and the previous 5 points go to waste :)
The more contact options, the higher the trust.
Recommended buttons to choose from:
Rule of thumb — adjust freely: 40% education, 30% trust-building, 20% community, 10% service. Detailed breakdown below.
Images give the first impression of a post — watch the quality.
Use
Avoid
Facebook currently favours videos — you can only leverage the above if you work on this.
Recommended
Topic ideas
Always reply if you can — that's the point of the page. Ideally within 24 hours. What you must never do: diagnose or give opinions in a comment.
Use this template response instead:
«Thanks for the question! Every child is different, so responsible opinion isn't possible based on this much information. If you'd like, please reach out and we'll discuss the details.»
Never promise:
…and similar things (obvious, but better to write it down :))
Always have written parental consent. Without it, the child must not be recognisable.
Practical alternatives without consent
We don't know exactly how much they still work with the new algorithm — but they're like toilet paper… if you don't have any it can be a problem 🙂 Use these types:
The point is a continuous content habit — 2–4 hours of marketing weekly. The minimum to make progress:
You may reuse any content from the TSMT® Model page and add your own thoughts.
If you save an image and post it as your own, always credit the source:
facebook.com/tsmtmodellBespire × 16 steps
Features built on the playbook rules — so you don't just read it, you actually do it.
Bespire helps keep your contact details consistent across every surface so parents can always reach you.
Wire your Bespire booking link to the Facebook «Book» button — parents get a slot in 3 clicks.
The AI assistant plans a schedule in this ratio for Facebook, Instagram and TikTok.
The message center notifies you so you don't miss the 24-hour window — template replies ready. (Coming soon)
Create professional post images and infographics in minutes — no need to hire a designer.
TSMT® and LongiKid® specific hashtag bundles you can attach to a post with one click.
One Story lands on Facebook and Instagram — no need to upload twice.
The AI assistant suggests topics and short scripts for your 30–90 second videos, hook message included.
See the next weeks' posts in one clear calendar — never run out of ideas, never post randomly.
Parents coming from Facebook and Google land on a credible website where they can book right away — no separate system to run.
Google Maps
When parents and institutional experts search, Google is still first. If you're not there, you're invisible.
Google Business Profile lets your practice show up in Google Search and Maps.
Name suggestions
Category examples
Exact address, phone, website (if any), opening hours. If you have a Bespire website, enter it — it gets SEO power and booking function at once.
Quality photos of your practice, gym, logo and portrait — the same ones you posted to Facebook and your Bespire site.
Briefly present what you do and naturally mention your TSMT® and/or LongiKid® services. Keywords: child development, school readiness, sensory integration.
Google verifies your business via video, email or another method. The profile shows on Maps only after verification.
Bespire
Bespire helps keep your website, contact details and booking options consistent across platforms — so parents and partners always find accurate information.
Checklist
6 playbook items + 5 Bespire extras so your online presence not only launches, but keeps working day after day.
Closing
We hope the above helps establish your online presence and gives you the right frames and ammunition for a daily routine. Bespire will be there with you — website, booking, AI assistant in one place.
Go for it and good luck! — The TSMT® Model team
Source: TSMT® Model team — TVTH communications playbook. © 2023-2026 TSMT-HRG College Kft. All rights reserved.
